Content plan 1) If there is a conclusion in the piece, please consider placing the conclusion first and the explanation later. 2) If it is a long piece, please state the key points at the start as far as possible. Please also consider having a small summary at the start. 3) One paragraph for one idea will help bring clarity to the content. 4) Please make the key points for the paragraph at the start of the paragraph as far as possible. 5) Please provide descriptive sub headings for each paragraph. 6) Plan to get the reader's attention. You can then be generous and make as many points as you feel are relevant.